The Energizer Bunny is the marketing icon and mascot of Energizer Batteries USA. It is a pink toy rabbit wearing sunglasses and blue and black striped sandals that beats a bass drum bearing the Energizer logo. Originally a parody of the preexisting Duracell Bunny, still seen in the UK, Europe, and Australia, the Bunny has been seen in television commercials in North America since 1988.
History with the Macy's Parade
In 2010, the Balloonicle was given a revamped drum head, bearing a more realistic laser beam. The Energizer Bunny was retired after the 2011 parade.