Gibson Guitar Corporation is an American manufacturer of Guitars and other instruments. Gibson sells guitars under a variety of brand names. They are known for creating cool guitars.
Gibson has had 2 floats in the parade. The first float called Musical Innovation: Bigger Than Life first appeared in 2007. And retired after 2010. Their second float called Music Is Our Life/It's All Rock and Roll debuted in 2012. And has been in the parade since.
Music Bigger Than Life (2007 - 2009)
It's All Rock & Roll (2012 - present)