Hello Kitty (also called Kitty White) is a fictional character of Japanese origin, created by Yuko Shimizu and owned by Sanrio. Depicted as a young anthropomorphic Japanese bobtail cat with a sweet, cute, cheerful, and kind-hearted image, she was created in 1974 and has since become a marketing phenomenon, and a staple of the kawaii segment of Japanese popular culture.
Throughout the years, Hello Kitty has had two balloons in the Macy's Thanksgiving Day Parade, with the first one being debuted in 2007. The first design shows Hello Kitty with a "super cute superhero" design, including a yellow cape, blue tiara and her signature red bow. This balloon made its last flight in 2011.
In 2012, a new and improved Hello Kitty balloon took flight, being based of of her signature yellow airplane. She also features an updated color pallet. She now sports her casual red and blue shirt and,of course, her signature yellow bow topping the balloon off. As of 2017, this balloon is one of the oldest giant helium balloons in the current parade, having made 6 consecutive appearances.