Hello Kitty (also called Kitty White) is a fictional character of Japanese origin, created by Yuko Shimizu and owned by Sanrio. Depicted as a young anthropomorphic Japanese bobtail cat with a sweet, cute, cheerful, and kind-hearted image, she was created in 1974 and has since become a marketing phenomenon, and a staple of the kawaii segment of Japanese popular culture.
Hello Kitty has had two balloons at the Macy's Thanksgiving Day Parade, with the first one being debuted in 2007. The design shows Hello Kitty with a "super cute superhero" design. This balloon made its last flight in 2011.
In 2012, a new and improved Hello Kitty balloon took flight, being based of of her signature yellow airplane. This version of the balloon is still used in the parade. (As of 2017)
- Super Cute Hello Kitty (2007-2011)
- Airplane Hello Kitty (2012-present)