The Kool-Aid Man is the primary mascot for Kool-Aid, a brand of flavored drink mix. The character has appeared on television and print advertising as a fun-loving, gigantic and anthropomorphic pitcher filled with cherry Kool-Aid and marked with a smiley face. He is typically featured answering the call of children by smashing through walls and furnishings an then holding a pitcher filled with Kool-Aid juice while yelling his catchphrase, "Oh yeah!"
History with the Macy's Parade
Kool-Aid man first appeared in the 2010 Macy's Parade as a ballonicle alongside Greg Heffley and Po from Kung Fu Panda. It featured him in his standard design on a skateboard. This balloon became a Parade staple, right up until he was retired in 2015.