Lego (stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

In 2002, LEGO debuted a new float into the Macy's Parade called the "Carousel of Imagination". The centerpiece of the float is a carousel, with giant hanging LEGO creations, such as a camel, a butterfly, a helicopter, a fish and a tractor. On the top of the carousel, a LEGO half-pipe is placed, alongside a large Minifigure of Pepper Roni from the LEGO Island series of video games. This float was retired after the 2004 parade, and hasn't been seen since.