The 72nd Annual Macy's Thanksgiving Day Parade was broadcasted on November 26, 1998.
- Big Bird - (was the lead balloon to celebrate Sesame Street's 30th Anniversary) 11th Time
- Babe (to promote Babe: Pig in the City, Retired) - First and only time
- Barney The Dinosaur - 5th Time
- Garfield (not seen due to a Accident, video footage from 1996, to celebrate Garfield's 20th Birthday) - 15th Time
- Wild Thing (not seen due to a Accident and not mentioned on NBC Broadcast, Retired) - First Time
- Arthur - 2nd Time
- Peter Rabbit (Retired) - 3rd and last Time
- Spider-Man (not seen due to heavy rain and a ripped stomach/videotape footage from 1996 and 1987, Retired) - 12th and last Time
- Rugrats (to promote The Rugrats Movie) - 2nd Time
- Dexter's Laboratory - First Time
- Quik Bunny (not seen due to weather conditions, videotape footage from 1993) - 11th Time
- Eben Bear - 4th and last Time
- Cloe the Holiday Clown
- Macy's White Stars
- ABC Bouncing Balls
- Pumpkins (Retired)
- Strawberry/Pistachio Ice Cream Cone
- Macy's White Stars #2
- Macy's Sports: Basketball, Football, and Baseball
- Harold the Fireman
- Snowflakes Stars
Falloons (Bold for new Falloons)
- The Magical World of Mother Goose (Retired) - 13th and last Time
- M&M's Red and Yellow - First Time
- Fox Family Channel's Snow Family - 3rd Time
- Rudolph the Red-Nosed Reindeer (to promote Rudolph the Red-Nosed Reindeer: The Movie, Holiday Ambassador) - First Time
- Matt Lauer (First Time Hosting the Parade)
- Katie Couric
- Al Roker
- The Scarlet Pimpernel
- Peter Pan
- Annie Gets Your Gun
Floats (Bold is for new floats)
- Tom Turkey
- Sesame Street Pop-up Book
- Macy's Cornucopia (Retired)
- The King and I (Retired)
- Barney's Gingerbread House (Retired)
- The Magical World of Mother Goose (Retired)
- Mr. Peanut's Circus
- Wakin' Up
- Soaring Spirits Canoe
- Peter Pan's Pirate Ship
- M&M's Studios
- Westward Ho! Wagon (Retired)
- A Bug's Life P.T Flea's Circus (Retired)
- Pep Rally
- Statue of Liberty
- Party Time (Retired)
- Big Apple
- Flights of Fancy
- Santaland Express
- Snow Family
- Rudolph the Red-Nosed Reindeer
- Annabelle's Wish (Retired)
- Santa's Sleigh
- *NSYNC, performed "Tearin' Up My Heart"
- 98 Degrees, performed "Because of You"
- Chicago, performed "Let it Snow"
- The Pointer Sisters performed "Rudolph The Red Nosed Reindeer"
- Monica Arnold performed "Angel Of Mine"
- Barney & Friends, performed "If All the Raindrops"
- The Cast of Sesame Street: Big Bird's Nest: Elmo, Bert, and Ernie, Windows: (Top: Baby Bear, Two Anything Monsters, Prairie Dawn, Zoe, Grover, Cookie Monster, Herry Monster, Telly Monster), (Bottom: Count Von Count, Rostia), Staircase: Big Bird, Oscar's Trash Can: Oscar the Grouch, On the Floor: Alice Snuffleupagus, Barkley, Gordon, Susan, Alan, Gina, Ruthie, Maria, Luis, Bob, Linda, Miles, Gabi and the Kids performed "Sing"
- Judy Collins performed "The Fallow Way"
- David Cone
- Stacy Francis
- Orlando Hernández
- John Jacobson
- M&M's: Red, Yellow, Orange, Green and Blue
- Jeremy Kushnier
- Martina McBride performed "Happy Girl"
- Jo Dee Messina performed "i'm Alright"
- Christiane Roll
- The Radio City Rockettes
- Cathy Rigby performed "i Gotta Crow"
- Kenny Rogers performed "Heroes"
- kevin sharp
- The cast of The New Addams Family
- Robert Stella
- The Cast of The King and I (To Promote The King and I 1999 Film)
- Rex Smith
- Douglas Sills
- Joe Torre
- Jennifer Laura Thompson
- Tom Wopat
- Richard York
- American Sings
This is the First post-1994 parade that didn't have the Rockette's welcoming the parade instead Annie get Your Gun welcomed the parade.