Character Balloons (Bold for new balloons)
- Charlie Brown with Kite (2nd Version/Comeback/Return Since 2012/To Celebrate The Upcoming 50th Anniversary Of The Peanuts' Musical You’re a Good Man Charlie Brown and his appearence in The Peanuts Movie) - First Time
- Thomas the Tank Engine (To Promote Thomas & Friends: The Great Race) - 3rd and last Time
- Ronald McDonald (To Promote Mac Jr. and Grand Mac at McDonald's) - 2nd Time
- Paddington Bear (To Promote Paddington 2) - 3rd and last Time
- Red Mighty Morphin Power Ranger (To Promote Power Rangers (2017 Film) and Power Rangers Ninja Steel) - 3rd Time
- Holiday Pikachu (To Celebrate Pokémon's 20th Anniversary and To Promote Pokemon Sun and Moon versions and Pokemon Go) - 3rd Time
- Airplane Hello Kitty - 5th Time
- Holiday Greg Heffley (2nd Version/To Promote Diary of a Wimpy Kid: Double Down and Diary of a Wimpy Kid: The Long Haul Movie) - First Time
- Dreamworks Trolls (First Four Character Balloon, To Promote Dreamworks Animation's Trolls/Can't Stop the Feeling!, Holiday Ambassador) - First Time
- Sinclair Oil's Dino (To Celebrate Sinclair's 100th Anniversary) - 2nd Time
- Skylanders Eruptor (To Promote Skylanders Academy and Skylanders Imaginators) - 3rd and last Time
- Angry Birds' Red (To Promote The Angry Birds Movie's DVD and Blu-Ray releases) - 2nd Time
- Ice Age's Scrat and his Acorn (To Promote Ice Age: Collision Course's DVD and Blu-Ray releases) - 2nd Time
- Pillsbury Doughboy - 3rd Time
- Santa Hat SpongeBob SquarePants (To Celebrate Nickelodeon Animation's 25th Anniversary, and To Promote The Season 10 of SpongeBob SquarePants) - 4th Time
- The Elf on the Shelf (To Promote Elf on the Shelf St. Bernard Elf Pet Plush) - 5th Time
Balloonicles
- Aflac Duck (2nd Version) - 3rd Time
- Mother Ginger - 1st and only Time
Novelty Balloons (Bold for new novelty balloons)
- Macy's Yellow Stars
- BaseBall (Comeback/Return Since 2014) (Retired)
- Wiggle Worm
- Trixie the Dog - First and Last Time
- Happy Hippo - 3rd time
- Harold The Policeman
- Harold The Fireman
- Felix the Cat (2nd Version/Comeback/Return Since 1930) - First and only Time
- Happy Dragon (ComeBack/Return Since 2012, not mentioned) (Retired) - 2nd time
- Red Candy Cane
- Charlie, Kit & C.J. Holiday Elves
- Red Believe Stars
Floats (Bold for new floats)
- Tom Turkey
- Snoopy's Doghouse - 2nd time
- 1-2-3 Sesame Street
- Free To Play
- McDonald's Big Red Shoe Car
- On The Roll Again
- Planters Nut Mobile
- At The Ball Game
- Teenage Mutant Ninja Turtles - 5th time
- It's All Rock N' Roll
- Building A Better World
- Krazy Glue's Funhouse
- Big City Cheer!
- Girl-Powered Spinning Machine - 3rd time
- Discover Adventure!
- Big Apple
- The Colonel's Road Trip To NYC!
- Mount Rushmore's American Pride
- The Aloha Spirit! - 1st time
- Treasure Hunt
- China Chendgu- Home Of The Giant Panda (Retired)
- Frozen Fall Fun
- The Cranberry Cooperative
- Stirrin' Up Sweet Sensations
- Winter Wonderland in Central Park (Retired)
- Deck The Halls
- Heartwarming Holiday Countdown - 2nd time
- Santa's Sleigh
Specialty Floats
- Rocking Turtle
- Rocking Horse
Marching Bands
- The Pride of West Virginia University Mountaineer Marching Band
- Joe E. Newsome High School Wolfpack Marching Band
- Harrison High School Marching Band
- Cary Senior High School Marching Band
- Macy's Great American Marching Band
- NYPD Marching Band
- The US Military Academy Band
- Na Koa Ali'i Hawai'i All-State Marching Band
- Grain Valley High School Marching Eagles
- Greendale High School Marching Band
- Hendrickson High School Hawk Marching Band
- Prospect High School Marching Knights
Performers
- The Cast of NBC's Hairspray Live!
- Brett Eldredge
- Laurie Hernandez, Mikey Brannigan, Gianfranco Iannotta, and Hannah McFadden
- The Muppets: Kermit the Frog, Fozzie Bear, The Great Gonzo, Miss Piggy, Scooter, Dr. Teeth, Janice, Zoot, Floyd, Animal, The Swedish Chef, The Turkey, Penguins, Pepe the King Prawn, Statler and Waldorf, Dr. Bunsen Honeydew, Beaker, Chickens, Rowlf the Dog, Lew Zealand, and Sweetums
- Chloe x Halle
- Aloe Blacc
- The Cast of Sesame Street with Chris Jackson: Big Bird's Nest: Big Bird, Elmo, Abby Cadabby, Staircase: Cookie Monster, Windows: (Top: Ernie, Bert, Rosita, Grover, Zoe, Telly Monster, Prairie Dawn, Baby Bear), (Bottom: Count Von Count, Herry Monster), Oscar's Trash Can: Oscar the Grouch, On the Floor: Alan, Nina and the Kids
- De La Soul
- Tony Bennett
- Peanuts: Snoopy, Lucy, and Linus
- Maddie & Tae
- Michelle Carter
- Jacob Whitesides
- Diamante Electrico
- Fitz and The Tantrums
- Sarah McLachlan
- Timeflies
- LunchMoney Lewis
- McDonald's: Ronald McDonald
- The Radio City Rockettes
- Ben Rector
- Regina Spektor
- Planter's: Mr. Peanut
- Daya
- Johnnyswim
- Grace VanderWaal
- Teenage Mutant Ninja Turtles: Michelangelo, Donatello, Raphael, and Leonardo
- Tatyana McFadden and Claressa Shields
- Easton Corbin
- Kelsea Ballerini
Performer Groups
- Spirit of America Cheer
- Spirit of America Dance
- Sayat Nova
- National Dance Institute
- Kilgore Rangerettes
- Tap Dancing Christmas Trees
Hosts
- Matt Lauer
- Savannah Guthrie
- Al Roker
Broadway Musicals
- Holiday Inn
- Waitress
- Paramour (Cirque du Soleil)
- Cats