Balloons (Bold for new balloons)
- Olaf (To Promote Frozen: Olaf's Frozen Adventure) - 1st Time
- Ice Age's Scrat & His Acorn - 3rd Time
- Ronald McDonald - 3rd Time
- Diary of a Wimpy Kid (To promote Diary of a Wimpy Kid: The Getaway and Diary of a Wimpy Kid: The Long Haul Movie) - 2nd Time
- Hello Kitty (To celebrate Hello Kitty's 10th Anniversary of her Introduction to the parade) - 6th Time
- Red Mighty Morphin Power Ranger (To promote Power Rangers (2017 Film)) - 4th Time
- Pikachu (To promote Pokémon Ultra Sun and Pokémon Ultra Moon/To promote Pokémon: I Choose You!) - 4th Time
- Trolls (To promote Trolls' Blu-Ray and Digital Download Release) - 2nd Time
- Charlie Brown (To celebrate You're A Good Man Charlie Brown's 60th Anniversary and to promote Peanuts' Holiday Collection Deluxe) - 2nd Time
- Jett from Super Wings (First South Korean balloon in the parade) - 1st Time
- PAW Patrol's Chase - 1st Time
- Angry Birds' Red (To promote Angry Birds' Evolution) - 3rd Time
- SpongeBob SquarePants (To promote Spongebob SquarePants (Broadway), Season 11 of Spongebob SquarePants/To Celebrate Nickelodeon 20th Anniversary of Balloon contribution) - 5th Time
- Pilsbury Doughboy - 4th Time
- Sinclair's Dino - 3rd Time
- The Grinch (Comeback Balloon/Falloon, return since 2002/To celebrate The Grinch's 20th Anniversary of his introduction to the parade/To promote How the Grinch Stole Christmas! (2018 film) - 1st Time
- The Elf on the Shelf - 6th Time
Novelty Balloons (Bold for new novelty balloons)
- Macy's Blue Stars (Since 2006)
- Pumpkins
- Harold the Fireman
- Macy's Yellow Stars
- Harold the Baseball Player (Throwback to the 1940's "The Baseball Player"/To celebrate Miracle on 34th Street's 70th Anniversary)
- Happy Dragon (not mentioned, but seen on TV)
- Ice Crystals
- Red & Green Candy Cane (not seen due to accident)
- Christmas Lights
- Kit, Charlie and C.J Holiday Elves
- Macy's Gold Star
Balloonicles (Bold for new balloonicles)
- Aflac Duck (3rd version) -1st Time
Falloons (bold is for new Falloons)
- Sour Patch Kids' Parade Day Mischief - 1st Time
Floats (Bold for new floats)
- Tom Turkey
- The Cranberry Cooperative
- Frozen Fall Fun
- Ronald McDonald's Big Red Shoe Car
- 1-2-3 Sesame Street
- Universal Playground
- On the Roll Again
- It's All Rock and Roll
- Big City Cheers!
- Shimmer & Shine
- Building a Better World
- The Colonel's Trip to NYC
- Everyone's Favorite Bake Shop
- Big Apple
- Teenage Mutant Ninja Turtles
- Parade Day Mischief
- Fun House
- The Aloha Spirit
- Discover Adventure!
- Stirrin' Up Sweet Sensations
- Harvest in the Valley
- Mount Rusemore's American Pride
- Balsam Hill: Deck the Halls
- Snoopy's Doghouse
- Heartwarming Holiday Countdown
- Delta Air Lines: Macy's Singing Christmas Tree
- Santa's Sleigh
Marching Bands
- Prairie View A&M University Marching Storm
- Colony High School Marching Band
- Rosemount High School Marching Band
- Davis High School Marching Band
- NYPD Marching Band
- Ohio University Marching 110
- Rockford High School Marching Band
- United States Air Force Band
- Trumbull High School Golden Eagle Marching Band
- West Harrison High School Marching Band
- Nation Ford High School Marching Band
- Macy's Great American Marching Band
Performance Groups
- Spirit of America Cheer
- Spirit of America Dance Stars
- Red Hot Mamas
Performers
- 98 Degrees
- Lauren Alania
- Camilla Cabello
- Sabrina Carpenter
- Andra Day & Common
- Sara Evans
- Jimmy Fallon & the Roots
- Flo Rida
- Goo Goo Dolls
- Kat Graham
- Andy Grammer
- Angelica Hale
- Olivia Holt
- Nicky Jam
- Wyclef Jean
- Bravo's Top Chef: Padma Lakshmi and Tom Coliccho
- Dustin Lynch
- Miss America 2018 Cara Mund
- Leslie Odom Jr.
- Bebe Rexa
- Smokey Robinson
- Jojo Siwa
- Ronald McDonald
- Mr. Peanut
- Peanuts: Snoopy, Linus and Lucy
Broadway Musicals
- Spongebob SquarePants
- Anastasia
- Dear Evan Hansen
- Once On This Island
Hosts
- Matt Lauer (Last Time Hosting The Parade)
- Savannah Guthrie
- Al Roker