This is a list of pop-culture references to the Macy's Thanksgiving Day Parade.
- The 1947 film Miracle on 34th Street begins with the parade, as do most of its remakes. The film centers around the real Santa Claus being hired to work at the Macy's department store after its own Santa impersonator gets drunk during the parade. NBC, in its telecasts of the parade, used to show the original 1947 film on Thanksgiving afternoon, following its coverage of the parade and the National Dog Show, until 2009 when it lost the television rights to the film.
- The Ghostbusters reboot from 2016 has the new team of Ghostbusters fight a haunted balloon parade which includes several Macy's balloons from the 1930s and 1940s.
- In one scene of We're Back! A Dinosaur's Story, the dinosaurs disguise themselves as balloons.
- In the Seinfeld episode "The Mom and Pop Store," Elaine wins a spot on the parade route for her boss, Mr. Pitt, to hold the Woody Woodpecker balloon.
- Long after Underdog was retired from the parade, his balloon cameoed in NBC's sitcom Friends, of which the first Thanksgiving-centered episode centered around the accidental release of that balloon.
- In The Simpsons episode "Bart vs. Thanksgiving," Homer is seen watching the parade, with cameo appearances by the balloons of his son Bart, Underdog, and Bullwinkle.
- In 2008, a Coca-Cola CGI ad aired in the United States during Super Bowl XLII. The commercial's plot centered around the Underdog balloon chasing a Coke bottle-shaped balloon through New York City, along with a balloon of Stewie Griffin from Family Guy, a show that was never represented in the parade. The advertisement won a Silver Lion Award at the annual Lions International Advertising Festival in Cannes, France that year, and the clip of the commercial with the Griffin balloon was featured in a Macy's commercial in October 2008 (along with clips from Miracle on 34th Street, Seinfeld, I Love Lucy, and other media where the Macy's department store was mentioned).
- A Thanksgiving episode of Family Guy references the aforementioned Super Bowl commercial when Stewie is shown watching the parade and noticing a balloon of himself in the parade.
- In one episode of The Muppets, Kermit the Frog mentions the balloon version of himself that appears in the parade.
- The MAD episode "The Blunder Games" includes a scene where the Charlie Brown and Spider-Man balloons are shown punching and kicking each other.