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Masters of the Universe (commonly abbreviated MOTU and sometimes referred to as He-Man, after the lead hero) is a media franchise created by Mattel.The main premise revolves around the conflict between the heroic He-Man, real name Prince Adam, and the evil Skeletor on the planet Eternia, with a vast line-up of supporting characters in a hybrid setting of medieval sword and sorcery and sci-fi technology. Later spin-offs, especially She-Ra, Princess Of Power, also featured He-Man's sister She-Ra and her struggle against the Evil Horde, along with other planets/settings; however the main premise usually remained the same.

In 1985, Macy's partnered along with Mattel to create one of the most technically complex floats in Macy's Parade history, based off of Masters of the Universe television program. The float's setting is on the planet of Eternia, and at the front is Castle Grayskull, the home of He-Man, the most powerful man in the universe. His arch-enemy, Skeletor makes an appearnce, and standing on top of the Crystal Palace at the back, stands He-Man’s sister, She-Ra. The float was retired after 1987.