Mr. Peanut is the mascot of Planter's. He first appeared in 1997 on a float called Mr. Peanut's Circus. The float retired after 1999. The Planter's Nutmobile debuted in 2002 and retired in 2010. A new Nutmobile was introduced to the parade in 2011 and Retired in 2016 

Mr Peanut's Circus 97

Mr Peanut's Circus

Nutmobile v1 03

the Nutmobile (Version 1)

Nutmobile v2 14

The Nutmobile (Version 2)