Ocean Spray is an agricultural cooperative of growers of cranberries and grapefruits headquartered in Lakeville, Middleborough/, Massachusetts. It currently has over 700 member growers (in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Florida, British Columbia and other parts of Canada, as well as Chile). The cooperative employs about 2,000 people, with sales of $2.2 billion in fiscal year 2013 and account for 70% of North American cranberry production. Their products include cranberry sauce, fruit juices, fruit snacks, and dried cranberries.The cooperative has made a number of innovations, including the first juice blend, the first juice boxes, and sweetened dried cranberries (Craisins). Its cranberry juice won the ChefsBest Award for best taste.
They made their first appearance in the 2008 edition of the Macy's Thanksgiving Day Parade, with a float titled "Woodland Family Gathering". This float appeared in every parade until 2013, when it was retired.
They made their comeback in 2015, with a brand new float, titled "The Cranberry Cooperative". This float has appeared in every parade since then.
Woodland Family Gathering (2008 - 2013)
The Cranberry Cooperation (2015 - Present)