Folgers Coffee is a brand of coffee in the United States, part of the food and beverage division of The J.M Smucker Company. Since the early 1990s, it has been the largest-selling ground coffee in the United States.
In 1998, Folgers partnered with Macy's to debut a brand-new float in the Macy's Thanksgiving Day Parade. It is based off the popular fairy tale, Rip Van Winkle. The setting of the float features Rip van Winkle waking up, just in time for a fresh cup of Folgers Coffee. The float was later retired in 2000.